Here at Concordia Eye Centre

Our Optometrists

Dr. Cheryl Bayer

Dr. Cheryl Bayer

Dr. Bayer is an Optometrist who graduated from the University of Waterloo School of Optometry in 2008. During her final year of training, she completed externships in primary care and ocular disease in Baltimore, MD, Yarmouth, NS, and Brampton, ON. At graduation, she was awarded the Margaret Hansen des Grosseliers Award. Prior to studying at University of Waterloo, she completed a Bachelor of Science degree in Biochemistry at The University of Winnipeg.
After graduation, Dr. Bayer returned to Nova Scotia, where she enjoyed almost two years in a group practice in Yarmouth before deciding to return home to Winnipeg to open her own practice. Dr. Bayer opened Concordia Eye Centre in August of 2010 and continues to strive to provide all patients with comprehensive, high-quality eye examination and vision services.
In May 2013, Dr. Bayer was honoured to be awarded the Women Business Owners of Manitoba's Young Entrepreneur of the Year Award.
In April 2017, Dr. Bayer was awarded the Manitoba Association of Optometrists’ “Optometrist of the Year Award” for her involvement with various optometry events and committees.
In September 2017, Dr. Bayer was awarded a “50th Anniversary Alumni of Honour Award” from the University of Waterloo School of Optometry.
In October 2013, Dr. Bayer became an Adjunct Clinical Associate for the University of Waterloo School of Optometry, as she supervises fourth year Optometry student interns at Concordia Eye Centre. Dr. Bayer is a member of the Manitoba Association of Optometrists and has served on Council since 2013, serving on various committees and becoming the Registrar in 2021. She is also a member of the Canadian Association of Optometrists.

Dr. Cory Samborski

Dr. Cory Samborski

Dr. Samborski is an Optometrist who graduated from Indiana University School of Optometry in May 2012. During his Optometric studies, Dr. Samborski had the opportunity to complete externships in ocular disease, primary care, pediatrics, and low vision in Indianapolis, IN, Omaha, NE, and Pensacola, FL. Prior to studying at Indiana University, he completed his Bachelor of Science degree at the University of Winnipeg.
While attending Indiana University School of Optometry, Dr. Samborski enjoyed volunteering his time with Indiana Special Olympics, AAU Junior Olympics, and was a member of Volunteer Optometric Services to Humanity (VOSH). As a VOSH member, he volunteered on an eye care mission to provide Optometric services to patients who could not otherwise access or afford eye care services in Guanajuato, Mexico.
In October 2013, Dr. Samborski became an Adjunct Clincical Associate for the University of Waterloo School of Optometry, as he supervises fourth year Optometry student interns at Concordia Eye Centre.
Dr. Samborski has a special interest in Vision Therapy and has completed Dr. Sanet’s San Diego Seminar Series on Vision Therapy as well as other continuing education courses on the subject.
Dr. Samborski is a member of the Manitoba Association of Optometrists and sits on the Children’s Vision Committee and the Diabetes Committee. He is also a member of the Canadian Association of Optometrists.

Dr. Kristine Massicotte

Dr. Massicotte

Dr. Massicotte is an Optometrist who graduated from the University of Waterloo School of Optometry and Vision Science in 2019. Prior to studying at University of Waterloo, she completed a Bachelor of Science degree in at Université de Saint-Boniface. As a 2nd year Optometry student, Dr. Massicotte went to Ecuador to provide eye care to those less fortunate through Volunteer Optometric Services to Humanity (VOSH).
During her student years, Dr. Massicotte served as Vice-President of Communications for the University of Waterloo Optometry Students Society (UWOSS) and was a member of the Canadian Association of Optometry Students (CAOS) executive as the Social Affairs Coordinator. Dr. Massicotte organized a “Dining in the Dark” event during which individuals experience what it is like to eat a meal when suffering from vision loss, as a fundraiser for the charitable organization Optometry Giving Sight.
During her student years, Dr. Massicotte served as Vice-President of Communications for the University of Waterloo Optometry Students Society (UWOSS) and was a member of the Canadian Association of Optometry Students (CAOS) executive as the Social Affairs Coordinator. Dr. Massicotte organized a “Dining in the Dark” event during which individuals experience what it is like to eat a meal when suffering from vision loss, as a fundraiser for the charitable organization Optometry Giving Sight.
Dr. Massicotte is a member of the Manitoba Association of Optometrists and the Canadian Association of Optometrists and looks forward to becoming more involved with these organizations.

Our Staff


Optical Manager, Licensed Optician

As the Optical Manager at Concordia Eye Centre, Kristen brings 9 years of industry experience to her current role. With a focus on clinical management for 7 of those years, she has developed a deep understanding of the optical field. As a Licensed Optician, she is dedicated to providing personalized care to patients with their eyewear and contact lens needs. Kristen can usually be found either assisting clients in the eyewear dispensary, in the back meeting with frame reps to find the latest and greatest in eyewear for our customers or working behind the scenes to enhance the clinic's efficiency. In her spare time, she enjoys spending time with her family and friends, cooking, indulging in reality TV or lounging on the backyard deck in the summer.


Canadian Certified Optometric Assistant

Filomena began her journey in the world of optics in 1998 as an Optician. While enjoying working with glasses and people's prescriptions, she found the medical side of the industry fascinating. In 2007 Filomena started exploring the world of ophthalmology and quickly found that she wanted to take schooling to support the work she was doing. Filomena completed the ophthalmic assistant course in 2008. Ready to bring all of her experiences together, Filomena joined Concordia Eye Centre in July 2015. In 2017 she graduated amongst the top of her class with the title of Canadian Certified Optometric Assistant. The versatility of the experiences Filomena has gained over nearly two decades are a massive asset to the team at Concordia Eye Centre.

When she is not at work, Filomena is very involved with her children's active sports lives. Domenic's main focus is football, while Andrew loves shooting hoops on the basketball court. She supports her husband Frank as the basketball convenor at North Kildonan Community Centre.


Licensed Eyeglasses and Contact Lens Optician

Dannah was proudly born and raised in the Philippines. When she was 15 years old, her family moved to Canada and made Winnipeg their home. With 6 years of background in Retail, Hotel and Restaurant Management, she’s fully equipped with the skills for unparalleled customer service. Her journey led her to Alberta for 2 years before returning to Winnipeg where she began working for an optical store. For the past 6 years, she has dedicated herself to learning and gaining expertise in the Optical Industry. She completed her Diploma for Optical Science, earning both her Eyeglasses and Contact Lens Certifications. Now, she’s beyond thrilled to bring her expertise to Concordia Eye Centre, where she’s dedicated to helping patients with their eyewear needs.


Canadian Certified Optometric Assistant

Beata joined Concordia Eye Centre as an optometric assistant in the spring of 2018, switching focuses from the chiropractic side of the medical field into the visual side. Beata completed her Medical Office Assistant Diploma though CDI College in 2013 and prior to that, obtained a Bachelor of Arts (Hons) from the University of Winnipeg.

Beata is busy in many areas of the office, you might meet her at the front desk when checking in, while you are having some preliminary testing done before you see the optometrist or while doing your visual fields. Beata is also the friendly voice that is often calling to remind you about an upcoming appointment

In her spare time, Beata enjoys spending time with her family and learning new things.


Optometric Assistant

Pam came to Concordia Eye Centre in September 2021. She has worn many hats in her professional life and has many years of customer service and management skills. All of her chose career choices have been customer service-focused and Pam prides herself on always striving to give the best customer service experience possible.

Pam is busy in many areas of the clinic-contact lens training, pre-testing, visual fields and is often one of the friendly voices that you will hear reminding you of your upcoming appointment.

In her spare time, Pam and her husband Dale like to travel and spend time outside with their 2 dogs, Rudy and Johnny.

Optometry students

As Adjunct Clinical Supervisors for the University of Waterloo School of Optometry and Vision Science, Drs. Bayer and Samborski are frequently supervising 4th year Optometry students as part of their final training prior to graduation. These students will conduct part of the eye exam before Dr. Bayer or Dr. Samborski comes in to re-check certain tests, answer any questions and offer final counselling regarding the eye exam results. We appreciate your patience in allowing these students to conduct your eye exam however if you prefer not to be examined by a student, please do not hesitate to let the staff know!

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200-1100 Concordia Ave Winnipeg, MB R2K 4B8;
Tel: (204) 415-0018.


Concordia Eye Centre
200-1100 Concordia Ave Winnipeg, MB R2K 4B8
Tel: (204) 415-0018

Acceptance of the Privacy Policy

Thank you for visiting (the “Website”), provided to you by Concordia Eye Centre (“We”). We respect the privacy of every individual who visits the Website and are sensitive to privacy issues on the Internet. We believe it is important that you know how we deal with information received about you.

This privacy policy (the “Privacy Policy”) explains how we collect, use, disclose, and protect the personal information of our customers and Website users ("you"), describes the types of information we may collect from you or that you may provide to us, and our practices for collecting, using, maintaining, protecting, and disclosing that information. The Website is for general audiences and is not specifically targeted to or intended for use by children.

We will only use your personal information in accordance with this Privacy Policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes. Privacy laws in Canada generally define "Personal Information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person.

By accessing or using the Website, you are accepting the practices described in this Privacy Policy, and you are consenting to our processing of your information as set out in this Privacy Policy. We may modify or update this Privacy Policy from time to time; if we change this Privacy Policy in a manner that materially impacts your privacy rights, we will provide a notice to you. Your continued use of the Website or our services after any modification to this Privacy Policy will constitute your acceptance of such modification. However, when required by law, we will confirm your consent to the revised Privacy Policy terms. This Privacy Policy is incorporated into and considered a part of the Website Terms and Conditions of Use, located here

What information we collect

We collect and use several types of information from and about you, including:

How we collect the information

Information You Provide to Us

The information we collect directly from you may include:

Information We Collect While You Interact With Us Through Cookies and Other Automatic Data Collection Technologies
Information We Collect About You From Third Parties

How we use your information

We use your information, including your Personal Information, to manage our business and to maintain and develop commercial relationships with you. We will collect, use, and disclose such information only to the extent that is necessary for those purposes.

We use information that we collect about you or that you provide to us, including any Personal Information:

How we share your information

We will not rent or sell your information to third parties without your consent. We only share your data as specifically provided in this Privacy Policy.

Other Disclosures

In addition to any disclosure you may have consented to or permitted under the terms of this Privacy Policy, we may transfer your data, including Personal Information to third parties in the following limited circumstances:

  1. information you expressly consent to be shared;
  2. when relating to anonymized information (individuals cannot be identified by it);
  3. when you decide to make the information indexable by search engines, to share or to distribute the information to people or otherwise to make it available to the public;
  4. to satisfy any applicable law, regulation, legal process or enforceable governmental request within or outside your country of residence when we have a good faith belief that the law requires it;
  5. to enforce this Privacy Policy, the Terms, or an agreement, including investigation of potential violations thereof;
  6. to detect, prevent, or otherwise address fraud, security or technical issues, or protect the operations or you;
  7. to protect our rights, property or safety as well as yours, the public, or others;
  8. in connection with an acquisition, merger, change in control, debt financing, reorganization, sales of assets, bankruptcy or other change of our corporate structure or status; or
  9. as necessary in connection with the performance of requested services or solutions, or as otherwise appropriate in connection with a legitimate need.

How we store and secure your information

Information Security

We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed. Examples of such measures include restricted access to offices, training of personnel, using passwords and well-defined internal policies and practices. We also use encryption technology and Secure Socket Layers ("SSL") in all areas of the Website where your personal account information is required.

In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need-to-know. They will be required to process your Personal Information only on our instructions and they are subject to an obligation of confidentiality. Our service providers are required to maintain adequate security protections in place designed to help safeguard your Personal Information and are not permitted to use it for any purpose other than fulfilling services to us.

If you have any questions about securing your personal data, please contact us in accordance with the “How to Contact Us” section below.

Information Retention

We will retain your Personal Information for as long as it is needed:

  1. to provide the products and services that you have requested;
  2. to communicate with you about a purchase or a request you have made to us;
  3. to manage your choices and rights you have exercised pursuant to this Privacy Policy;
  4. to comply with our legal and regulatory obligations and to demonstrate compliance,
  5. to resolve disputes and to enforce our rights and agreements.

We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.

Once the retention period is over, we will dispose of your Personal Information as provided for in our internal data retention and disposal policy.

Where We Store Information

We use facilities operated by "Amazon Web Services" and located in Canada as our information storage and processing infrastructure. Our service providers can also, from time to time, store your Personal Information in accordance with purposes outlined in this Privacy Policy.

How to contact us

If you have any questions about this Privacy Policy, you can contact us at (204) 415-0018.